About Aker Imprints Aker Imprints explores timely topics, trends and tips related to PR, marketing, mass media and social media. It is operated by Andrea Aker, founder of Aker Ink Public Relations in Scottsdale, Arizona.
|
October 19th, 2009
I attended the Blog World and New Media Expo last week. Some of the nation’s leading social media experts shared their thoughts and predictions about the current state of the blogosphere, social networks, journalism, advertising and more. What’s extremely apparent is that the world is evolving, and quite drastically. Our lines of communication have changed. The way we express ourselves personally and professionally has changed. “New media” is becoming the new standard. Those who refuse to adapt will likely go unheard.
I want to share of few of my insights, both from the conference sessions and listening to the highly diverse attendants.
Traditional Journalism is Not Dying, It’s Evolving
There’s now “new media,” which consists of blogs, multimedia, virtual events and the like, and “traditional media,” the new term for newspapers, magazines and broadcasting. These industries have been at odds in many senses, yet as old school journalists learn the new tools, [...] Continue reading…
October 16th, 2009
I’m at the Blog World Expo this week in Vegas. Many great new media minds are sharing their success stories, and for the most part, their viewpoints are on target and informative. One of the keynote panels, “The Death and Rebirth of Journalism,” was an obvious draw for me, having bridged both new and traditional mediums. The panel included experts in this formative transition: @jayrosen, @donlemoncnn, @briansolis, @hughhewitt and @joannadrakeearl.
The discussion brought up some great points in this new journalism landscape, primarily the need for both sects of media (social and traditional) to collaborate in their news producing efforts. However, this train of thought apparently isn’t shared by a handful of social media elitists. I was particularly annoyed by one man who grabbed the “question and answer” mic to tell the panel (primarily Don Lemon from CNN) that traditional media is “completely irrelevant” to him. His demeanor was rude [...] Continue reading…
October 14th, 2009
It’s easy to complain about news selection, especially from local dailies and newscasts that supposedly represent the residents’ interests. I complain all the time. Why are news crews rushing to cover brush fires when the job market is in shambles? Why is a missing white girl a national news story when a poor black boy doesn’t even snag a couple inches of the local paper?
Yet I admit, I sometimes get a little peeved when other “non-news” folks complain about news selection. I know this sounds like a double standard, but hear me out. Many of these apparent complainers are actually guiding news selection, without even knowing it.
There are a lot of factors that guide news selection, but this post isn’t about newsroom constraints, under staffing, lack of resources or a slew of other excuses. It’s about consumer demand.
What many consumers don’t understand is that they are determining news selection [...] Continue reading…
|
|
