About Aker Imprints Aker Imprints explores timely topics, trends and tips related to PR, marketing, mass media and social media. It is operated by Andrea Aker, founder of Aker Ink Public Relations in Scottsdale, Arizona.
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January 12th, 2010
Yes, I’ve been bad. As you can see, it’s been a while since I’ve posted here. I’ve got the same excuse of most other slacking bloggers: lack of time.
Social media – including blogging – plays a large role in my personal and professional lives. While I haven’t been keeping up with Aker Imprints as I should (and want to), I have regularly maintained other social media networks such as my company’s Facebook Fan Page, which is updated with company and industry news, as well as Twitter (@andreaaker) and LinkedIn. I also run Arizona Oddities, a fast-growing blog about the life, culture, recreation and history of the state. I’ve been busy!
October 19th, 2009
I attended the Blog World and New Media Expo last week. Some of the nation’s leading social media experts shared their thoughts and predictions about the current state of the blogosphere, social networks, journalism, advertising and more. What’s extremely apparent is that the world is evolving, and quite drastically. Our lines of communication have changed. The way we express ourselves personally and professionally has changed. “New media” is becoming the new standard. Those who refuse to adapt will likely go unheard.
I want to share of few of my insights, both from the conference sessions and listening to the highly diverse attendants.
Traditional Journalism is Not Dying, It’s Evolving
There’s now “new media,” which consists of blogs, multimedia, virtual events and the like, and “traditional media,” the new term for newspapers, magazines and broadcasting. These industries have been at odds in many senses, yet as old school journalists learn the new tools, [...] Continue reading…
October 16th, 2009
I’m at the Blog World Expo this week in Vegas. Many great new media minds are sharing their success stories, and for the most part, their viewpoints are on target and informative. One of the keynote panels, “The Death and Rebirth of Journalism,” was an obvious draw for me, having bridged both new and traditional mediums. The panel included experts in this formative transition: @jayrosen, @donlemoncnn, @briansolis, @hughhewitt and @joannadrakeearl.
The discussion brought up some great points in this new journalism landscape, primarily the need for both sects of media (social and traditional) to collaborate in their news producing efforts. However, this train of thought apparently isn’t shared by a handful of social media elitists. I was particularly annoyed by one man who grabbed the “question and answer” mic to tell the panel (primarily Don Lemon from CNN) that traditional media is “completely irrelevant” to him. His demeanor was rude [...] Continue reading…
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