Michael Arrington’s post on (likely former) PR practitioner Lois Whitman is a must read for anyone in the public relations or media business. First, PR practitioners are here to help – not SPAM. Our goal is to distribute information to outlets, journalists and bloggers that need, want and can benefit from it.
SPAM doesn’t accomplish anything. Research, personalize and understand that quantity doesn’t necessarily equate to quality. Heed the warning (or risk getting called out to an international community of highly connected professionals).
